INNOVATIVE OPPORTUNITIES ENTERPRISE IN THE HOTEL INDUSTRY VILLAVICENCIO
DOI:
https://doi.org/10.21501/2500-669X.2159Keywords:
innovation, creativity, technological, hotels, Villavicencio.Abstract
This research focused on make a business diagnosis and the proposal of an innovating idea at the Hotel Don Lolo in the city of Villavicencio. Methodology used was exploratory and descriptive supported on a documental review, survey, and interview. Results showed shortcomings, and positive impacts that conjugates with social megatrends (Customer – ecologic) and technologic (software) generated an improvement proposal in customer service also in administrative functions at the entity. With global trend of management Green Hotels, technological advance in customer service and agreement of the hostels, It aims to strengthen the consumption of organic food through hydroponics garden and a specialized software that integrates all functional processes in order to achieve greater market share in the area.
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