OCAMPO-VÉLEZ, P. C.; PRADA-OSPINA, R. Opportunity to adopt marketing orientation strategies and orientation to the management of the supply chain in the detail sector: a case of study. Lámpsakos, [S. l.], v. 1, n. 16, p. 75–87, 2016. DOI: 10.21501/21454086.2028. Disponível em: https://revistas.ucatolicaluisamigo.edu.co/index.php/lampsakos/article/view/2028. Acesso em: 3 jul. 2024.